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Communication Earns Repeat Customers

New study finds personalization after purchase a winning move.

The key to repeat customers is personalized communication from brands after purchases, according to new research from Accent Marketing Services. Findings in the report released today also include: Nearly half of consumers interact with brands after a purchase 86 percent of consumers say that it's important to have a positive experience after making a purchase Word of mouth marketing is still critical with 79 percent of consumers telling family and friends when they have had a ...

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